Skincare DTCWebsiteUI DesignUX Design
Case study

Nano-tech skincare, macro conversions.

Enclir encapsulates active ingredients at the nano scale so they work deeper and last longer. The website had to do the same for the pitch — science up front, warmth everywhere else, checkout never more than a scroll away.

Industry
Skincare · DTC beauty
Engagement
Website · UI design · UX design
Scope
Full site, brand to checkout
Overview

Potent ingredients, delivered deep.

At Enclir, we use advanced nano-encapsulation technology to deliver potent ingredients deep into the skin for long-lasting results.

Branding & identity

Beige, but make it biotech.

A quiet-luxury system: a lowercase wordmark with one calligraphic flick, a palette pulled from serum and skin, and type that whispers while the science does the talking.

Enclir wordmark on the brand cream
Enclir wordmark printed on rolled paper
Enclir signage on a storefront
PrimaryHEX : 765635RGB : 118, 86, 53
SecondaryHEX : 000000RGB : 0, 0, 0
AccentHEX : E9C5A0RGB : 233, 197, 160
AccentHEX : F4EFE6RGB : 244, 239, 230
AccentHEX : DADADARGB : 218, 218, 218
Enclir typography — Alifira and SF Pro specimens
The work

The storefront, in the wild.

Enclir ingredients page on a tablet, held in hands
Enclir product page on tablet and phone
Enclir product page on a phone

Ingredient education up top, product story below — the site reads like a good consult.

Product experience

A product page with receipts.

The PDP sells like a good pharmacist: what it is, what is in it, what it costs, and why you can trust the bottle. Everything below is coded, not a screenshot.

Model closeup — clear skin

“Enclir has changed my life!”

Anti Acne Serum bottle thumbnail

Anti Acne Serum

Formulated with salicylic acid, niacinamide, centella asiatica, and other skin-calming ingredients.

$29.00
Face closeup — glowing skin detail

Free delivery

Applies to orders of $20 or more.

48h Secure Delivery

Receive your order in 48 hours.

Enclir Lumiregen serum bottle

“Just in love with Enclir!!”

Olivia Martinez
Enclir product detail page on a tablet

Add to cart, stock pressure, delivery promise — the whole close, one screen.

The full build

Every scroll, on the glass.

The complete site, top to footer, inside the tablet — scroll the page and the design scrolls with you.

The full Enclir website design, top to bottom

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