Checklist · Free download

The Landing Page Autopsy Checklist

The five-check post-mortem from the article, as a print-ready checklist you can run on any page in ten minutes.

Every underperforming landing page fails the same five checks. This is the exact post-mortem we run before touching a single pixel — first-fold clarity, message match, proof placement, CTA friction and speed — condensed to one page you can keep next to your keyboard.

Run it on your highest-traffic page first. That’s where the bodies usually are.

  • The 5-second first-fold test
  • Message-match scoring for ad → page
  • A proof placement map
  • The CTA friction ledger
  • The mobile speed pass